Have you ever seen a car playing 1000 instruments over two miles of desert?
Ok, now watch the video, after we’ll talk about it.
That was the new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car.
4 months of preparation and 4 days of shooting and recording did the work. (parts of the video were used in Chevrolet’s Chevy Sonic ad).
What makes the project really amazing (and I would say even crazy) is the fact that it was not only about the visual side: the instruments placed in the desert were actually producing sounds (eg. “each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck”).
The band Ok Go is known for its imaginative and original videos (previous OK Go projects include an interactive HTML5 video, done in cooperation with Google)
As of this writing, the video – which made it’s world debut during last night’s Super Bowl – already had exactly 2,200,776 million views on YouTube.
All well deserved.