You must have tried a scavenger hunt at least once in your life.
You know, gathering all the items on a list, performing tasks in creative ways, asking the most unlikely things to random people on a street. And all for one thing: winning, no matter what.
Well, now a scavenger hunt may represent a new way of promoting a music album.
That’s what actually electronic music artist Noah Wall did: he hid copies of his new album Hèloïse all over Manhattan in a pattern that, when viewed on Google Maps, spelled out his record’s title “Hèloïse”.
Here you have the video of the first song of the album, “Mind Games”:
The combination of the latest technology of Google Maps with homemade packets and music records is unique. Add the excitement of a treasure hunt in New York City and, as inevitable result, you’ll get a reinterpretation of what any music fan does: looking for, literally “hunting” new, hidden, amazing music.
And as always, in the game as in real life: finder’s keepers.