Aweditorium Reinvents Music Discovery For iPad

Long time ago, ancient Greek and Romans were enjoying music, comedies and tragedies in auditoriums.

For those of you that were not born at that time, an auditorium is a place built to enable an audience to hear and watch performances at venues such as theatres.

For those of you that don’t speak Latin, the term means “pertaining to hearing”.

Now in 2011 the auditorium has finally evolved in something else.

TheSixtyOne.com (web-based streaming music site) reinvents music discovery for iPad and creates “Aweditorium”.

Aweditorium presents you with a vast grid of darkened photographs of bands and solo artists. Tap on an image and it fills the screen while a song from the act begins playing.

You can read news and facts about the artist, watch related videos from YouTube or Vimeo, share the song on Facebook and Twitter, read the lyrics of the song and buy music from iTunes.

Aweditorium gives back to the digital music what the digital music had lost: the inspiring and evocative emotion of an album art and its related tactile experience.

In the word of James Miao, Thesixtyone co-founder: “Digital music interfaces look like Excel spreadsheets – what kind of backwards society do we live in where we’re limiting the genius of a Thom Yorke or Trent Reznor to a single vertical column?”

Here the viewer is immersed in a “augmented” reality experience where all multimedia elements participate to evoke the atmosphere of the song.

Here the music discovery takes the shape of a street artist randomly found that changes your day while you continue your way.

Here the musician can convey his musical message all over the world with a complete artistic experience that can be touched, shared and experienced seamlessly.

All in one place.

The Aweditorium.